Was lernt man bei einem Praktikum im Bereich Marketing?

<ul> <li>Zielgruppenanalyse sowie die Entwicklung von Konzepten und Strategien </li> <li>Suchmaschinenoptimierung, Anzeigenmarketing und Content Marketing </li> <li>Projektmanagement </li> <li>Employer Branding Maßnahmen </li> <li>Erstellen von Werbemitteln</li> </ul>

Praktikum im Bereich Marketing

Q: Wie komme ich schnell voran im Bereich Marketing?

&lt;p&gt;Kaum eine Branche ist so am Puls der Zeit wie die Marketingbranche – und kein erfolgreiches Unternehmen kommt heutzutage ohne eine wirksame Marketingstrategie aus. Im Praktikum lernst du, wie Erfolgskonzepte entwickelt werden, wie man Zielgruppen versteht und wie man eine Kommunikationsstrategie gezielt darauf ausrichtet. Dafür ist ein Studium in BWL, den Kommunikationswissenschaften, Sprachwissenschaften, der Medieninformatik oder einem ähnlichen Studiengang perfekt. &lt;/p&gt; &lt;p&gt;Außerdem brauchst du analytisches und wirtschaftliches Geschick, Einfühlungsvermögen und Kommunikationsstärke, Kreativität, Flexibilität und Trendbewusstsein sowie ein Gefühl für Sprache und Visualisierung. Dann kommst du schnell voran.&lt;/p&gt;

Q: Was lernt man bei einem Praktikum im Bereich Marketing?

&lt;ul&gt; &lt;li&gt;Zielgruppenanalyse sowie die Entwicklung von Konzepten und Strategien &lt;/li&gt; &lt;li&gt;Suchmaschinenoptimierung, Anzeigenmarketing und Content Marketing &lt;/li&gt; &lt;li&gt;Projektmanagement &lt;/li&gt; &lt;li&gt;Employer Branding Maßnahmen &lt;/li&gt; &lt;li&gt;Erstellen von Werbemitteln&lt;/li&gt; &lt;/ul&gt;

Your area of work

You will be part of the Trading & Clearing Marketing team at Deutsche Börse Group. The team develops and implements marketing strategies for Deutsche Börse brands, including Cash Markets, Börse Frankfurt and Eurex, one of the world's largest derivatives exchanges, Eurex Clearing and Eurex Repo.

With team members in Frankfurt, Chicago and Singapore, we are an international team executing global marketing campaigns for all channels such as advertising, events, email marketing, websites with a strong focus on lead generation and thought leadership.

As an Intern - Marketing (f/m/d) you will support the team in the marketing department in the development of marketing measures and website management via a content management system. In addition, you will be responsible for maintaining data in our CRM systems using SAP Sales and Marketing Cloud. We are seeking someone with technical and communication skills who can interface directly with internal stakeholders to understand their needs to support the CRM Team in their daily tasks.

Your responsibilities:

You will manage and maintaining customer data in our CRM system using SAP Sales and Marketing Cloud

You take responsibility for collaborating with the sales team to ensure accurate and up-to-date customer data

In addition, you will support the marketing team with various tasks such as campaign planning, execution, and reporting, creating landing pages and other pages within the intranet

You are jointly responsible for conducting market research to support the development of marketing strategies and campaigns

You will gain interesting insights in various tasks such Monitoring and reporting on key performance indicators (KPIs) for CRM and marketing activities

Furthermore, you will support the team by setting up and managing email marketing campaigns using SAP Marketing Cloud

You will help the team with website management and editorial support for the Eurex websites via a content management system

You will be actively involved in the processes and work on various projects and independent research tasks in the area of marketing

You will also support the team with trade fair and event organization and prepare reports and marketing analyses

Moreover, you will also gain interesting insights into marketing and communication activities

There are also general administrative and organizational tasks, such as processing orders and dispatching publications, promotional items and presentation media and/or creating PowerPoint presentations

Your profile:

You are enrolled during the entire period of activity at a state-recognized university as a regular student and have completed at least 2 semesters (Study focus in the field of informatics, economics, business studies or other relevant fields)

Ideally, you have already gained first practical experience in the context of Customer-Relationship Management and marketing, preferable in the banking B2B context.

You are interested in field of Analytics and Customer Engagement through E-Mail-Marketing

You have strong analytical skills, and you have an independent way of working. Thanks to your cooperative nature, you quickly integrate into the team

You are organized and have curiosity that helps you to quickly familiarize yourself with new topics

Additionally, you have very good knowledge in Excel

Furthermore, you are fluent in German and English

Start date: 01/11/2024

Why Deutsche Börse Group?

We are committed to providing a work environment where everyone feels welcome and can reach their full potential. Our standards go far beyond simply matching candidates with the right position.

Mobility

We enable you to move freely with our job tickets, job (e-)bikes and free parking opportunities.

Work environment

Collaboration, communication, or deep focus – in our modern office buildings you will find the perfect work environment. Free drinks and food and meal allowances included.

Health and wellbeing

We care for your health and wellbeing and besides various health promotion measures we offer you a group accident insurance and additional insurance offers at discounted rates.

Financial stability

We provide financial stability by offering attractive salaries, company pension schemes, participation in our Group Share Plan, as well as bonuses, subsidies and discounts.

Hybrid work

Collaborate and exchange on-site or work remotely several days a week in line with business needs and local regulations. Our hybrid working model combines the best of both worlds.

Flexible working hours

We want your job to fit your life situation and offer flexible working time models, childcare allowance, or the possibility to study alongside your job.

Internationality

Our market infrastructures are globally connected. Working with us means collaborating with like-minded colleagues across over 60 locations from more than 100 nations.

Development

We promote individual development by offering internal development programmes, mentoring, further education and training budgets.

Kaum eine Branche ist so am Puls der Zeit wie die Marketingbranche – und kein erfolgreiches Unternehmen kommt heutzutage ohne eine wirksame Marketingstrategie aus. Im Praktikum lernst du, wie Erfolgskonzepte entwickelt werden, wie man Zielgruppen versteht und wie man eine Kommunikationsstrategie gezielt darauf ausrichtet. Dafür ist ein Studium in BWL, den Kommunikationswissenschaften, Sprachwissenschaften, der Medieninformatik oder einem ähnlichen Studiengang perfekt.

Außerdem brauchst du analytisches und wirtschaftliches Geschick, Einfühlungsvermögen und Kommunikationsstärke, Kreativität, Flexibilität und Trendbewusstsein sowie ein Gefühl für Sprache und Visualisierung. Dann kommst du schnell voran.

Spanne	Gehalt
von	450 €
Ø	692 €
bis	935 €

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